5 Reasons Why Mobile Marketing Coupons Are So Popular

Mobile marketing coupons are paperless coupons sent through technological means.  Statistics show that mobile coupon campaigns receive a significantly higher response rate than any other marketing method, sometimes yielding up to a 70% return!  For that reason, more and more businesses today are starting to use mobile coupons to earn customer loyalty, expand their customer base and increase the efficiency of their marketing portfolios.  You may be wondering why and how mobile marketing coupons came to be so popular.  Here are 5 good reasons:

1)  Mobile marketing agencies are widespread and relatively inexpensive to work with.  A quick online search will return companies that specialize in software to help you plan, design and implement your mobile coupon campaign.  User-friendly interfaces and accessible customer service departments make working with mobile marketing companies a breeze.

2)  There is no need to deal with paper.  This works for both the business and the customer.  As a business, you can forgo the process of designing your coupon layout for print and you can save on the costs of coupon production.  Moreover, going paperless is a step in the right direction toward becoming a green business.  On the customer’s end, there is no paper coupon to clip and store and possibly forget to bring on the next shopping trip.

3)  Marketing through technology brings your business up to speed with today’s fast-paced, technology-centered consumer market.  These days, a majority of people have swapped out their home phones in favor of cell phones, which are now so advanced as to offer full computer and internet functions at the tap of a touch-screen.  Never before has it been easier to reach people at a global level and at near lightning speed.

4)  Mobile couponing enables quick turn-around times.  There is no print campaign that can offer faster conversion from coupon to customer than mobile couponing.  It is not unusual to send out a mass promotion message and see customers redeeming their coupons within the hour.

5)  You have options when it comes to delivering mobile marketing coupons.  You may opt to send your mobile coupons via text message, email or multimedia graphics.  Just create your campaign, choose your technology and click send.

When it comes to reaching customers quickly, efficiently and conveniently, there is no method that compares to mobile marketing.  Using mobile marketing coupons is a great way to grow your business, your customer base and your marketing return rate.  If you are interested in making mobile coupon marketing work for you, feel free to contact me.  My team and I specialize in creating effective mobile coupon campaigns and can be reached via email: Eric.Rosen.Online@gmail.com

Learn How A Video Marketing Campaign Can Be Used To Increase Awareness Of Your Business

A video marketing campaign represents one of the most commonly used advertising strategies in today’s social media and online networking world.  This strategy of marketing requires very little investment on the part of the business and has the potential for large rewards.  These rewards typically come in the form of customer awareness.

So, how can a video marketing campaign increase a business’s awareness in the eyes of potential customers?

Millions of people utilize online tools like social media websites and video sharing networks every day.  This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers.  One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name.  By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads.  More awareness can translate to increases sales and revenue down the road.

Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working.  Video marketing can be a very effective tool for finding out what techniques are grabbing the attention of certain viewers and which techniques are not working.  This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy.

Finally, a properly executed video marketing campaign will vastly increase a company’s search engine rankings if video SEO practices are used.  This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers.

6 Helpful Tips On Using LinkedIn To Attract More Leads And Clients

LinkedIn is definitely a fast growing, business oriented social networking site.  When you create a LinkedIn profile for your business, you are connecting with a community well over one-hundred million members and counting.  For that reason and much more, LinkedIn is among the most effective ways to build a presence on the Internet, and is an essential online marketing tool.  LinkedIn is not only free, but also easy to use, and you owe it to yourself and your business to optimize your profile page for maximum effectiveness.  Follow these 6 helpful tips on using LinkedIn to attract more leads and clients.

1) Ask for recommendations

There is no more powerful advertisement for your business than the testimony of a satisfied client, and LinkedIn offers a forum where those that want to speak up about your business can post their recommendations for all to see.  Make it a point to ask your clients for LinkedIn referrals and watch the effect snowball.

2) Take advantage of the three links LinkedIn allows you

Synchronizing your Twitter and Facebook accounts with your LinkedIn account can multiply traffic to your profile page exponentially.  Furthermore, linking all three to your business’s website adds to your credibility and provides your profile visitors with a direct means to reach your online business operations.

3) Don’t leave any of your former employers or educational institutions out of your profile

Remember that the people who you developed a business rapport with in the past are much more likely to genuinely care about your current business success, and will be eager to spread the word to other colleagues and coworkers.

4) Participate in the LinkedIn forums related to your industry

When you volunteer your knowledge and expertise to those who are seeking guidance, you not only build your own credibility, but you grow your networking list and, in turn, your clients and leads.

5) Use LinkedIn Groups to network with peers in related industries

Work with them to share referrals back and forth and to increase word of mouth about your business.  There are over two thousand groups to choose from, so you should be able to find several that are related to the industry you are in.

6) Use LinkedIn to increase your search engine ranking

Create keyword rich content for your business description as well as throughout your profile and be sure to set your profile to “public.”  This way, you are automatically indexed with Google, and will naturally be ranked higher in Google’s search results.

As you can see, there are many ways on using LinkedIn to attract more leads and clients.  Building an effective profile page is your first step to get yourself on the fast track to establishing a strong presence on LinkedIn.