Setting up your business on Twitter can be easy, but there are a few things that you should be aware of when organizing your account. This can apply even if you already have an existing account too, so consider these tips and it can improve your entire Twitter experience.
Click Here to Download Your Free Report Now
Why would any business owner seriously think about the idea of creating a Facebook Business Page? Difficult times cause people to try harder to uncover solutions. Many people are adverse to new suggestions, choose to keep trying with all the classic solutions, even when they don’t really deliver the results. Sometimes insufficient current information stops them. In many cases, it’s just fear of the unfamiliar that holds them back. Sometimes they simply do not understand how to start. And others do not try because they do not understand the possible rewards as well as benefits involved.
When one really understands the way it operates, the uncertainties and misgivings fade and tend to go away. Understanding is key. Through exploring the benefits of why your business must have a fan page, let’s take a look at 3 argument points in favor:
1) To begin with, Facebook is so popular that business owners can simply no longer consider it a site only appropriate for socializing and game playing. In fact, Facebook surpassed Google in regards to the amount of time users spent on their site. Facebook states that users spend over 700 billion minutes per month on Facebook.
2) With over 500 million active users, Facebook is the new powerhouse on the Web. Also, with more than 50% of the active users logging into Facebook every day, according to Facebook, Facebook is now so important to your potential customers’ lives that it makes sense for you as a business owner to have a presence where your prospects are hanging out on a daily basis. As well as its popularity across diverse age groups, integrated email application, and new Bing search integration, a Facebook user may simply no longer need to visit Google for Web searches or log off to use an email application. They may be able to experience the Web fully all from inside Facebook.
3) Lastly, having a Facebook Business Page gives you the ability to contact all people who “Like” or who “Fan” you with one clíck newsletter type notes, interact with discussion questions like a forum, set up events and invite fans to attend, and even create specialized welcome and shopping pages. Moreover, your Facebook Business Page can be a mini website. And again, you gain because you will see an increase in success for your business!
Just consider those 3 factors. Those advantages could possibly be yours if you were to have a Facebook Fan Page created for your business. In all seriousness and honesty, think about it for the moment. Wouldn’t you want to enjoy all those benefits?
Many other business owners have found them to be convincing. If it works best for them, it could actually meet your needs. Maybe, just maybe, you, really should start thinking of having a Facebook Business Page created for the success of your business as soon as possible.
Every successful online plan is designed around the keyword phrases that will be targeted. This is one of the major keys to achieving local online success.
Do this right and you’ll likely get the results you are looking for… improved rankings for the terms you’ve optimized for and an increase in targeted traffic. Do this wrong, however, and you will have wasted a whole lot of time (and possibly money too).
Keyword research is what separates novice marketers from true professionals. Most anyone can find keywords using a tool like that provided by Google but few know how to sift through the junk to find the treasure.
It would be impossible for me to teach you the intricacies of keyword research in this short blog post but I will give you a “top level” explanation of the three main aspects.
Search Volume
Behind each keyword phrase, there is an associated “search volume.” The search volume is an approximation of how many times the keyword phrase is searched upon in an average month.
So, if you optimize a page around a term that has a listed search volume of 100 searches per month, you can’t expect a first page ranking to bring you much traffic. After all, you should never expect your site to receive all of the available “clicks.”
Keyword Intentionality
When choosing keywords, it’s important that you try to get inside the mind of the person doing the search. You may think that the keyword phrase clearly conveys what the searcher is looking for but this is not always the case.
There are many sophisticated techniques used to determine the “intentionality” of each keyword phrase but here’s a simple tip… enter the keyword phrase into the search engine you care most about and look at all of the results.
Are there a number of sponsored ads on the page? This can indicate that the keyword phrase has a “commercial intent.”
Are the organic listings what you expected to see? If most of the listings are relevant to your business, you’re on the right track. If they’re not, you probably don’t really understand the intentionality of the keyword phrase.
If you search Google.com for the keyword phrase, “how to save a life,” you might expect to see listings on first aid, CPR, the Heimlich Maneuver, etc. Instead, however, you will find information on the song, “How To Save A Life,” by The Fray.
Determining Your Competition
This may sound a bit harsh, but it’s true… if you want to rank on the first page for a particular keyword phrase you are going to have to kick one of the current listings off!
Because of this, it’s important you know what it is going to take to accomplish this before deciding to optimize for the term. In some cases, you will find that the work will be easy and in others, near impossible.
There are many factors that come into play when determining your competition. It’s not just about the strength of the competitor’s website/web page, but also your strength in comparison.
This topic is a lengthy one but here are some of the questions you must ask:
What is the domain age of my competitor and how does that relate to mine?
How well optimized is their page and how does that relate to mine?
How many links does their page have and how does that relate to mine?
While there is more to it, the answer to these three questions will give you a general idea as to whether you can compete or not and what you must do to improve your chances for local online success.
