Archive for April, 2011

mobile version of your business website

 

4 Reasons Why You Should Have A Mobile Version Of Your Business Website

 

To begin, if you don’t have a mobile version of your business website, your mobile visitor is forced to view the desktop version of your website on the small screen of their mobile device.  This tends to lead to frustration and the visitor quickly leaves without finding what they were looking for.

Before we purchase anything these days, we like to know a little more about what we are thinking about buying. Generally we will search online to read any reviews or complaints that have been posted about the product or services in question.  However, we know for any business to succeed it must ensure that it can provide information that it’s potential customers will want.  Certainly in the last few years the importance of mobile websites for local businesses has grown quite substantially.

So, what are the reasons why you should have a mobile version of your business website and have it mobile friendly?  Below, I take a look at some of these.

1)  Year by year the number of people who are choosing to use the internet for information is growing by leaps and bounds.  During the last ten years, there has been a huge rise in internet usage.  As a matter of fact, in the USA alone, it grew an amazing 150% between 2000 and 2010.

2)  Around 40% of all people who own a mobile phone today will go online and around half of these will actually be spending time online at least once each day.

3)  The creating of a mobile website for your business is relatively inexpensive.  Although, how they are designed is different from the way in which a traditional website will be designed because of the screen size and resolutions that need to be worked with.  Plus, you will find that creating such a site doesn’t take up as much time.

4)  Mobile websites allow businesses to advertise their products and services directly to mobile phone users who use their mobile phone to search for products and services at the instant they are needed.

If interested in learning how easy you can have a mobile version of your business website completed, please feel free to send me a message (contact us).

build an online presence

3 Powerful Ways – How Small Businesses Can Build An Online Presence

Since the introduction of the internet, all businesses (large and small) now have access to more prospective customers than ever before.   No longer are they limited to those who live close to them but have access to customers around the world.   Once online they can immediately connect and communicate with potential customers through social networking and interactive sites.   Of course, they need an online presence.   In this post, we will provide some easy ways of how small businesses can build an online presence.

1) Social Networking

Websites such as Twitter, Facebook and Linkedin have provided large and small businesses with a completely unique way to market themselves.   After joining such websites, you need to build up a comprehensive profile and then start to join in on conversations as well as communicate with both existing and potential new customers.   Also, don’t forget to build relationships with other professionals using this method.

2) Begin A Blog

Make sure that the blog you start on your website is one that is relevant to the service or product, relates to something that you know a great deal about or have a keen interest in.  Helping to keep your site updated with fresh and unique content which is an important part of any successful internet marketing campaign will help you to gain a reputation of being a leading authority in your niche.   This will in turn serve as a reliable source not only for your customers but other leading professionals.

3) Product Marketing Video

Video has become extremely popular as they provide all businesses with a way of providing in depth view of their product or service.  You business is able to provide details regarding the products size, color and texture.  These videos offer you the opportunity to explain fully the benefits of them to all your potential customers.   When you use this way of how small businesses can build an online presence, the videos you create do not have to be anything fancy.  However, make them as personable as possible.   Then once created, simply upload them to sites like YouTube and other popular video sharing sites.

Eric Rosen - Small Business Guide To Mobile

Eric Rosen – Small Business Guide To Mobile

I’ve written this guide for the business owner who is ready to take advantage of this new marketing trend that is set to take off like a rocket. Mobile marketing is for the business owner who wants to be ahead of the trend – instead of trailing it long after it’s been around for years and used successfully by others.

Download Eric Rosen – Small Business Guide To Mobile Now!

 

 

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