5 Reasons Why Mobile Marketing Coupons Are So Popular

Mobile marketing coupons are paperless coupons sent through technological means.  Statistics show that mobile coupon campaigns receive a significantly higher response rate than any other marketing method, sometimes yielding up to a 70% return!  For that reason, more and more businesses today are starting to use mobile coupons to earn customer loyalty, expand their customer base and increase the efficiency of their marketing portfolios.  You may be wondering why and how mobile marketing coupons came to be so popular.  Here are 5 good reasons:

1)  Mobile marketing agencies are widespread and relatively inexpensive to work with.  A quick online search will return companies that specialize in software to help you plan, design and implement your mobile coupon campaign.  User-friendly interfaces and accessible customer service departments make working with mobile marketing companies a breeze.

2)  There is no need to deal with paper.  This works for both the business and the customer.  As a business, you can forgo the process of designing your coupon layout for print and you can save on the costs of coupon production.  Moreover, going paperless is a step in the right direction toward becoming a green business.  On the customer’s end, there is no paper coupon to clip and store and possibly forget to bring on the next shopping trip.

3)  Marketing through technology brings your business up to speed with today’s fast-paced, technology-centered consumer market.  These days, a majority of people have swapped out their home phones in favor of cell phones, which are now so advanced as to offer full computer and internet functions at the tap of a touch-screen.  Never before has it been easier to reach people at a global level and at near lightning speed.

4)  Mobile couponing enables quick turn-around times.  There is no print campaign that can offer faster conversion from coupon to customer than mobile couponing.  It is not unusual to send out a mass promotion message and see customers redeeming their coupons within the hour.

5)  You have options when it comes to delivering mobile marketing coupons.  You may opt to send your mobile coupons via text message, email or multimedia graphics.  Just create your campaign, choose your technology and click send.

When it comes to reaching customers quickly, efficiently and conveniently, there is no method that compares to mobile marketing.  Using mobile marketing coupons is a great way to grow your business, your customer base and your marketing return rate.  If you are interested in making mobile coupon marketing work for you, feel free to contact me.  My team and I specialize in creating effective mobile coupon campaigns and can be reached via email: Eric.Rosen.Online@gmail.com

Learn How A Video Marketing Campaign Can Be Used To Increase Awareness Of Your Business

A video marketing campaign represents one of the most commonly used advertising strategies in today’s social media and online networking world.  This strategy of marketing requires very little investment on the part of the business and has the potential for large rewards.  These rewards typically come in the form of customer awareness.

So, how can a video marketing campaign increase a business’s awareness in the eyes of potential customers?

Millions of people utilize online tools like social media websites and video sharing networks every day.  This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers.  One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name.  By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads.  More awareness can translate to increases sales and revenue down the road.

Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working.  Video marketing can be a very effective tool for finding out what techniques are grabbing the attention of certain viewers and which techniques are not working.  This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy.

Finally, a properly executed video marketing campaign will vastly increase a company’s search engine rankings if video SEO practices are used.  This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers.

Now You Can Know The Truth About Organic Traffic VS Pay Per Click Traffic

The primary difference that exists between ordinary organic traffic vs pay per click traffic is the costs that are incurred by the advertisers when working with a pay per click program.  When it comes to generating traffic through pay per click advertising, the advertiser has to make a small payment each time a user clicks on one of their pay per click advertisements. When it comes to organic traffic on the other hand, all of the leads and  clicks that are generated by users are completely free and cost no money to the advertiser.

Pay Per Click Traffic

Pay per click advertisements, which are also commonly referred to as PPC advertisements can add up and become expensive. If not managed correctly, a pay per click traffic generation campaign can quickly fail, become expensive and impossible to manage.  However, when it comes to generating pay per click traffic, there are three things that you should keep in mind to help yourself get the most out of such a program.

1 – PPC is an excellent method for marketing that can create a large amount of buzz around a particular product or service very quickly.
2 – It tends to be relatively inexpensive, especially in comparison to other methods of traditional advertising and marketing.
3 – PPC is very flexible, and can be either a short term advertising campaign or a long term one depending on what your individual needs are.

There are several different key initiatives that you should use as an advertiser working on the initial setup behind a pay per click type of advertising campaign, as well as while managing that campaign.

Ad creativity

It is vital that your ad be well written, focused and creative.

Landing Page

Having a landing page that is well thought out before you set your pay per click traffic campaign up is absolutely essential.  Your landing page should have content that relates to your advertisement online.  A good landing page can mean all the difference when it comes to generating a high number of conversions.  After all, being successful online involves two major ingredients, traffic and conversions.

Call To Action

A call to action is a prominent and necessary element of your page that should be located “above the fold” rather than requiring that a visitor to your website scroll down before a call to action is offered.

Testing

You should always test your website, new ad creatives, your landing page’s capabilities, call to action locations and how these different elements affect your conversion rates when it comes to generating pay per click traffic or any online traffic. The difference between a successful PPC campaign and one that is unsuccessful often has to do with whether or not you are testing new options.  Such as titles, copywriting, calls to action and sometimes grapahics because these details really do make all the difference when it comes to creating an ad campaign for PPC that is going to generate results.

However, these are just some of the basics regarding organic traffic vs pay per click traffic.  For you to be successful at either one, you need to acquire as much expertise as you can.