Learn How A Video Marketing Campaign Can Be Used To Increase Awareness Of Your Business

A video marketing campaign represents one of the most commonly used advertising strategies in today’s social media and online networking world.  This strategy of marketing requires very little investment on the part of the business and has the potential for large rewards.  These rewards typically come in the form of customer awareness.

So, how can a video marketing campaign increase a business’s awareness in the eyes of potential customers?

Millions of people utilize online tools like social media websites and video sharing networks every day.  This makes these online sites very useful marketing tools for companies looking to access an unlimited number of potential viewers.  One of the most successful ways for a business to incorporate video marketing into their advertising strategies is to use video to promote awareness of the company’s name.  By directly engaging viewers by getting them to view a video and then share it with their friends, a business can increase their name recognition, their brand awareness and generate more leads.  More awareness can translate to increases sales and revenue down the road.

Not only does a video marketing campaign increase the public’s awareness of a specific business, it also provides an easy way for business’s to track how well their campaign is working.  Video marketing can be a very effective tool for finding out what techniques are grabbing the attention of certain viewers and which techniques are not working.  This allows the business to be flexible in their online advertising campaigns and to make immediate changes to their strategy.

Finally, a properly executed video marketing campaign will vastly increase a company’s search engine rankings if video SEO practices are used.  This can help ensure that a company is listed in the top 10 results on search engines like Google, which is a guaranteed way to increase awareness from online viewers.

5 Tips For Using Twitter To Help Your Business Sell More Products

Twitter is a must have tool for promoting your business.  If you don’t think that, just ask Twitter’s millions of users.  If you are not currently using Twitter to spread awareness about your business’s product or service, you definitely owe it to yourself to be familiar with what Twitter offers.  Besides, it is free, easy to use and simply put, effective.  Put Twitter to work for you by following these 5 tips for using Twitter to help your business sell more products.

1)  Follow others who have the same interests

These may be other related businesses, business consultants, or trade/industry authorities who lead the way in relating news about your business’s product.  When you receive updates from people or entities that speak for what you are trying to accomplish, it is easier to determine consumer interest in your product.  Additionally, interacting with industry professionals that you are following is a great way to take attention from new potential customers and grow your own list of followers.

2)  Link your Twitter account to other social networking sites and also to your business’s website

Cross-advertising in this way can exponentially increase your customer fan base and, in turn, improve your product sales.

3)  Provide your Twitter followers with something of value

Don’t vomit on them with all product promotions without first giving them something of value that will prove to them you are interested in developing a solid relationship.  Try tweeting about interesting industry-related breaking news, offering a coupon or special deal, or even requesting customer opinions about your business before trying to sell them on your product.

4)  Set up a business blog

A blog puts a personal touch on your business marketing strategy and, let’s be realistic, Twitter is about being social – not about promoting products.  Linking your Twitter account to your blog is a great way to draw potential customers in and get them interested in your product without forcing your advertisements on them.

5)  Tweet regularly

The only way to stay fresh in your followers’ minds as well as stay involved in the fast-paced world of social media is to contribute regularly on Twitter – ideally every single day.

Twitter can be a very powerful tool when it comes to promoting your product and gaining customers.  However, there is a correct way to do it.  By following these 5 tips for using Twitter to help your business, you will increase your success.

5 Reasons Why Text Message Marketing Is So Powerful For Your Business

SMS (short message service) marketing, or text message marketing, is quickly becoming one of the most sought after forms of business marketing today.  Text message marketing gained initial popularity in 2008, when President Obama’s public relations committee used it to announce the vice-presidential candidate.  Since then, everything from sports teams to grocery stores have opted to jump on the SMS bandwagon.  So, why all of this interest in text messaging?  Here are five good reasons why text message marketing is so powerful for your business:

1. Text marketing is fast – The time it takes to implement the phases of a text message marketing campaign is dramatically lower than other marketing methods.  Businesses may conceive, design, plan and launch a mass text message in a short timeframe, enabling the conveyance of real-time information when it is necessary.  This gives businesses that use text marketing an edge when competing in the market to be the first to offer a new, high-demand product or service.  Additionally, it’s not unusual to see customer response within an hour of sending a text marketing message.

2. Customers opt in to receive your texts - That means you are only marketing to people who have expressed an interest in seeing what you have to offer.  Subscribers to your texts either already like your product or service, or want to know more about it, so when you invest in a text message marketing campaign, you are only paying to market to people who are most likely to give you their business and spread the word.

3. Text marketing is accessible - You do not have to hire a marketing guru or a computer programmer to get your business’s text marketing campaign up and running.  Creating and launching a text marketing campaign is relatively inexpensive and fairly simple to do.  Just choose a mobile marketing company that specializes in providing software to businesses that are interested in using text marketing, pay a small monthly fee to use their service, and manage your text marketing campaign from the software’s user-friendly interface.

4. The statistics work in your favor - Studies show that ninety-seven percent of all text messages are opened.  Eighty-three percent of those messages are read within one hour.  On top of that, text message marketing incites a higher response rate than any other marketing method available today, sometimes bringing in returns as high as seventy percent!

5. Using text message marketing to promote your business puts you at the forefront of modernity - If you want your business to thrive, you must keep up.  The best way to reach people in today’s fast-paced, technology-driven consumer market is through their technological devices.  Moreover, “going green” is a huge trend in business and opting for paperless advertising is a step towards having an eco-conscious organization.

When it comes to convenience, cost-effectiveness, ease of use, rate of return and reputation, nothing beats text message marketing.  If you want to see what text message marketing can do for your business, contact Eric Rosen with Online Local Edge Marketing, where “your success is our business” and mobile marketing is our specialty.  We can be reached by clicking the above tab “contact us” and filling out the short form.