6 Helpful Tips On Using LinkedIn To Attract More Leads And Clients
LinkedIn is definitely a fast growing, business oriented social networking site. When you create a LinkedIn profile for your business, you are connecting with a community well over one-hundred million members and counting. For that reason and much more, LinkedIn is among the most effective ways to build a presence on the Internet, and is an essential online marketing tool. LinkedIn is not only free, but also easy to use, and you owe it to yourself and your business to optimize your profile page for maximum effectiveness. Follow these 6 helpful tips on using LinkedIn to attract more leads and clients.
1) Ask for recommendations
There is no more powerful advertisement for your business than the testimony of a satisfied client, and LinkedIn offers a forum where those that want to speak up about your business can post their recommendations for all to see. Make it a point to ask your clients for LinkedIn referrals and watch the effect snowball.
2) Take advantage of the three links LinkedIn allows you
Synchronizing your Twitter and Facebook accounts with your LinkedIn account can multiply traffic to your profile page exponentially. Furthermore, linking all three to your business’s website adds to your credibility and provides your profile visitors with a direct means to reach your online business operations.
3) Don’t leave any of your former employers or educational institutions out of your profile
Remember that the people who you developed a business rapport with in the past are much more likely to genuinely care about your current business success, and will be eager to spread the word to other colleagues and coworkers.
4) Participate in the LinkedIn forums related to your industry
When you volunteer your knowledge and expertise to those who are seeking guidance, you not only build your own credibility, but you grow your networking list and, in turn, your clients and leads.
5) Use LinkedIn Groups to network with peers in related industries
Work with them to share referrals back and forth and to increase word of mouth about your business. There are over two thousand groups to choose from, so you should be able to find several that are related to the industry you are in.
6) Use LinkedIn to increase your search engine ranking
Create keyword rich content for your business description as well as throughout your profile and be sure to set your profile to “public.” This way, you are automatically indexed with Google, and will naturally be ranked higher in Google’s search results.
As you can see, there are many ways on using LinkedIn to attract more leads and clients. Building an effective profile page is your first step to get yourself on the fast track to establishing a strong presence on LinkedIn.