Keeping Up With These Mobile Marketing Trends?

Mobile phone devices are definitely an option when thinking about communicating to your target market in the most relevant and interactive way.  You can make use of just about any mobile network and device out there these days.

Your Smart mobile phones are readily available throughout the market place and currently are excellent breeding grounds with regards to mobile phone marketing.  It will help you with economizing your time, energy and effort as well as your cash reserves.

People do not need to go to their home pc to be able to search for and purchase their favorite items from stores.  This new consumer can carry out all sorts of transactions while resting in their easy chair.  This new way to market is using text based messaging using consumers mobile phones.  It makes use of mobile e-mail marketing and advertising, mobile phone text messaging, mobile phone as well as internet sites, location specific promotion along with mobile app advertising.  The foreseeable future of advertising is definitely going to be mobile phone promotion. The massive amount and sheer size regarding the sales volume will be tremendous.  It is rapidly approaching par with e-commerce.

Our modern society in which most people live comfortably right now has grown a lot more mobile.  Most people currently carry a cellular phone along with him or her. The best way a person can be contacted by you is actually simply by way of a text message to them. This exact same tactic is now being implemented by local business using mobile marketing.  The main target associated with mobile promoting is currently relating to:

-Typically the target might be about apps a smart phone uses or other interactive gadgets that are speeding up ideas and conversations

-Customer care for almost all sorts of things.

-Better video cameras for the end users as well as standardization regarding products and more sharing platforms for social interaction.

-Q-Codes, Short codes for discounts and freebies through real time mobile coupons.

-Soon even your Health care provider will offer their services through mobile devices making it easy to shedule and touch base for critical care needs.

A lot more local small businesses are beginning to choose to provide information regarding their particular expert services via mobile message texting.  Their target customers then receive messages with regards to the hottest tv show, or movies or release of new clothing styles.  These are all  announced via a simple sales message to let folks know about the particular release date.

The volume of traffic your web page receives by way of mobile phones is now being tracked by the major search engines in order to start ranking these mobile ready sites.  Mobile phone marketing and advertising can save you a small fortune when compared with other styles of promotion or advertising.

“Time is money,” which is one of the more realistic observations when it comes to the life of a business owner and his team.

How much of your time (or your marketing team’s time) is spent dealing with repetitive tasks, or even worse, NOT dealing with repetitive tasks that is in reality hurting your profits?

For example, how much of your time is spent answering the same types of questions regarding your products and services, over and over again?

On the other side of the coin, how often are you following up with interested prospects, or past customers, regarding upcoming promotions and marketing events?

Time is money…where is your time being spent?

Speaking of spending, are you also spending a lot of money on various marketing resources such as flyers, and newspaper advertisements, to inform your target market about what is going on within your business?

If you are using such channels to spread your message, then the following strategy will not only free up more time for your business, but will also put a ton of money in your business’ books at the same time.

The secret? Electronic mail (E-Mail) marketing and Text Messaging (SMS)!

What makes E-Mail and Text Messaging such a powerful resource for your business?

The fact that you can AUTOMATE a lot of your repetitive, and time consuming, customer-related tasks.

Taking into consideration that most of your customer-base checks their email multiple times a day, and the fact that mobile devices being sold come with the ability to receive text (SMS) messages, it just makes sense that if your business is not already using e-mail communication and text messaging in its marketing funnel, that it starts as soon as possible.

So how can you use e-mail marketing and text messaging to your advantage?

1) You can build a list of interested leads, and prospects, then use specialized software to automatically send pre-made marketing  related information to that list at pre-determined scheduled times.

2) You can create a support system, based around your website, that has requests for information responded to automatically, with frequent questions stored in a database to be added later.

3) You can send out important business updates, or upcoming promotions to your list, and track who opens those emails and text messages and who clicked on the promotional links inside, to measure how effective and appealing your marketing promotions are to your customer base.

This is just the start, as there are dozens of other ideas that will make your business money at practically NO ADDITIONAL EXPENSE!

There’s also no concern about “spamming” your customers, as they would have the option to click a link in each email and text message that stops them from getting further messages…so you end up with a list of BUYERS instead of cold leads.

Can you see how powerful the results of this would be for your business? Don’t delay, and put email marketing and text messaging to use asap!

Any questions, comments, or concerns, please feel free to contact me.

Eric Rosen
Online Local Edge Marketing
267 257 4909

4.6 Billion What?  4 Major Reasons To Consider Mobile Marketing For Business

Let’s start out with a good joke…

Mr. Online and Mr. Offline are sitting in a bar discussing their various marketing tactics when in walks the young, voluptuous Miss Mobile; after a few drinks they strike up a conversation. “Hey, why not come over to Facebook and we can Google together” says Mr. Online. Immediately Mr. Offline pipes in, “Hey, forget that, I can get you on billboards or perhaps a magazine spread.” Totally unimpressed, Miss Mobile strolls to the door, turning to say, “Sorry guys, it sounds like neither of you are in to TEXT.”

At first you laugh, but then reality sinks in… when it comes to your business, when was the last time you used SMS TEXT?  Yet, can you think of anything that is more pervasive and more intimate with the majority of your potential clients and customers than the communication medium of mobile phones?  Let’s examine the facts: over 95% of SMS TEXT messages are viewed, 62% are remembered and 22% of value-add messages are forwarded to friends. Roughly half of mobile subscribers use SMS in the U.S today.

1) The average consumer is only in front of their computer about 2 hour 28 min a day, yet they always have a mobile phone with them, 24/7 and virtually never turn it off?

2) There are more Mobile phones on the planets than automobiles, TVs, computers or credit cards.

3) 53% of people use their mobile phones for up to an hour while shopping.

4)  57% of people report that they want to receive Mobile Coupons on their phone.

The question is… are you engaging your prospects or customers (in any way) via Mobile?

4.6 BILLION WHAT?

Those facts are mind-blowing and hopefully enough to pique your marketing interest.  Yes… 4.6 billion mobile devices are conveniently nestled in the pockets of the very people you’d like to reach and it’s rare that anyone turns their mobile device off.  Now, are you using TEXT to connect prospects to your business?  Do you have a mobile web site? Hmmm….

If you reread the “Mr. Online, Mr. Offline and Miss Mobile” joke I began with, you will realize that the challenge underlying this joke is not that any one marketing media type is better, rather it is that they are NOT connecting.  There’s a GAP between them that IF BRIDGED would optimize how they flow and work together.  It’s an inconvenient truth that marketing via multiple media is a far better strategy for any business than to rely too heavily on just one.  Unfortunately, so many businesses are either online or offline and they rarely venture across the GAP in any intelligent way.

Here is your NEW mission statement:

I’ll NEVER Do Another Marketing Campaign Without Thinking Mobile.